// Insights

Field notes from the retail media front line.

Playbooks, benchmarks and strategy from the team behind $19.7M+ in client sales across every major retail network.

Category-by-category benchmarks and how to read TACoS against contribution margin.

A sequencing framework for brands expanding to their second network.

Practical clean-room queries that change how you bid, not just how you report.

How to split budget across Roundel placements for measurable lift.

Why CPG brands should run these two together, and how to measure it.

The conversion-first content system we deploy on every new account.

The retail media brief.

One sharp email a month, benchmarks, network changes, and playbooks. No fluff.