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Grocery 8 min read·Dec 2025

Kroger + Instacart: the closed-loop grocery duo

For CPG and grocery brands, Kroger Precision Marketing and Instacart are stronger together. Run as a pair, they give you proof of incremental sales.

First-party data, real outcomes

KPM's closed-loop measurement ties ad exposure to actual purchases, giving you incrementality most networks cannot.

Instacart captures the basket

Instacart reaches high-intent shoppers at the moment of purchase, ideal for winning the add-to-cart and the repeat.

Run them together

We coordinate both so audiences, creative and budget reinforce each other, and report on combined incremental sales.

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