Target 5 min read·Dec 2025
Roundel on-site vs off-site: where the incremental sales are
Target's Roundel gives you two very different levers. Splitting budget between them without a framework wastes money. Here is how we decide.
Target's Roundel gives you two very different levers. Splitting budget between them without a framework wastes money. Here is how we decide.
On-site Roundel placements reach guests already shopping Target, closer to the purchase decision and easier to attribute.
Off-site media extends reach to Target audiences across the web, seeding demand that shows up later on-site and in-store.
We weight the split toward measurable sales lift, shifting budget as attribution and incrementality data come in.
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