// Free tool
Amazon TACoS calculator
Enter your ad spend and total sales to see your TACoS, and what it says about how much your ads are carrying versus your organic sales.
Your TACoS
13.3%
Typical
General reference only: under ~10% lean · 10 to 20% typical · over ~20% ad-reliant. The right level depends on your stage and whether organic rank is climbing.
This tool runs entirely in your browser on the numbers you enter. Any range shown is a general industry reference, not a Swiftspark result or a guarantee.
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