We took a proven Amazon brand into social commerce, pairing Spark Ads and creator content with a well-run TikTok Shop to reach $1.5M in GMV.
The brand was winning on Amazon but had no presence where younger buyers now discover products. TikTok Shop is a different game: content, creators and live shopping drive demand, and the ad and organic sides have to move together.
Set up the shop, catalog and pixel tracking end to end so ads, organic and creator sales all attributed cleanly.
Amplified the best-performing creator and organic videos with Spark Ads instead of stiff, ad-first creative.
Aligned product feeds, pricing and offers to what was actually converting in-feed and on live.
Coordinated TikTok with the Amazon program so demand and best-sellers reinforced each other across channels.
The brand reached $1.5M in TikTok Shop GMV with a 4.3x average ROAS, turning viral demand into a durable second sales channel alongside Amazon.
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