A full-funnel Amazon advertising program took PrimeWeld to $19.7M in sales, with 163K in PPC-driven sales held at a disciplined 25% ACoS.
PrimeWeld competes in a high-consideration tools and welding category where buyers research hard and margins must be protected. Scaling ad spend without letting ACoS spiral, while defending category rank against aggressive competitors, was the core challenge.
They needed a program that could grow into eight figures and hold profitability at that scale.
Structured prospecting, ranking and retargeting campaigns across SP, SB and SD so every dollar had a clear job.
Aggressively pushed rank on the highest-value welding keywords to convert paid momentum into durable organic sales.
Bid and budget decisions tied to unit economics, holding a disciplined 25% ACoS even as spend scaled into seven figures.
Protected category rank against competitors while expanding the catalog and sustaining year-over-year growth.
The account scaled to $19.7M in cumulative sales, with $4.5M in 2025 alone and 163K in PPC-driven sales held at a disciplined 25% ACoS, all while defending category rank on the highest-value keywords.
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