A US jewelry brand was spending on Amazon ads without profitable scale. We rebuilt the account structure, accelerated keyword rank, and held a lean TACoS, tripling revenue in two months.
The brand had solid products in a competitive jewelry category, but its Amazon advertising was a patchwork of overlapping campaigns with rising costs and no clear path to profitable scale. Spend was going up; ranking and margin were not.
They needed aggressive growth without letting ACoS run away, and they needed it fast.
Consolidated overlapping campaigns into a clean full-funnel setup: prospecting, ranking and retargeting, each with its own goal.
Mined high-intent keywords and pushed aggressive rank capture on primary terms to convert paid momentum into organic sales.
Applied bid and dayparting strategies tied to unit economics, cutting wasted spend and holding a lean 12% TACoS.
Sharpened titles, bullets and imagery so the increased traffic converted at a higher rate.
Within 60 days the account tripled revenue to $3M in sales while holding a lean 12% TACoS, with primary keywords ranking on page one and organic sales compounding on top of paid.
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