A search-led Walmart Connect program delivered a 4.9 ROAS and $22K in Walmart sales in a single month.
Dr. Pooper had traction on Walmart but no structured advertising program to turn that shelf presence into predictable, profitable sales. Sponsored Search was running without a clear architecture, and spend was not tied to a return target.
They needed a search-led program that could scale Walmart sales while proving a strong, defensible ROAS.
Rebuilt the Walmart Connect account into focused Sponsored Search campaigns mapped to the highest-intent shopper queries.
Concentrated budget on converting search terms and negated the waste, so every dollar chased profitable demand.
Tied bids and budgets to a firm return target, holding a 4.9 ROAS as sales scaled through the month.
Sharpened titles, attributes and imagery so the paid traffic converted at a higher rate on the Walmart item page.
The program delivered a 4.9 ROAS and $22K in Walmart sales in a single month, giving Dr. Pooper a repeatable, search-led engine on Walmart Connect.
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