We launched Braingain across the UK, Germany, France and Belgium marketplaces, reaching an ACoS as low as 7%.
Braingain needed to launch across four European marketplaces at once, each with its own language, search behavior and competitive set. Doing that without letting ACoS run away during launch was the core challenge.
They wanted efficient growth from day one, not a long unprofitable ramp across the EU.
Built keyword sets and campaign structures tailored to UK, German, French and Belgian search behavior rather than a single translated setup.
Started with tight, high-relevance targeting to establish conversion history before scaling spend in each market.
Managed bids and negatives closely to drive ACoS down toward 7% while sales grew across all four marketplaces.
Ran the four markets as one program so learnings and winning terms transferred quickly between marketplaces.
Braingain launched profitably across the UK, Germany, France and Belgium, reaching an ACoS as low as 7% while building a durable multi-market presence.
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