In the current rampant e-commerce business world, proper handling of an Amazon account is the key determining factor of its success. An Amazon account audit is the best practice that each seller should take to improve strategies, grow revenues, and ensure account health. This will enable the users of his blog to follow the outlined 10-point check list for optimising Amazon accounts.

Why conduct an Amazon account audit?

An Amazon account audit is a detailed analysis of your account’s performance, identifying areas for improvement and ensuring compliance with Amazon’s policies. This process allows sellers to:

• Improve product listing quality
• Optimize advertising campaigns
• Enhance customer satisfaction
• Reduce operational inefficiencies
• Prevent account suspensions due to policy violations

It is therefore recommended for any Amazon seller to conduct a weekly, monthly, or yearly audit of their account in order to keep abreast of the increasing competition and record unprecedented growth in their sales. This will not only help you exit out of the Amazon rules violation but also give your account the best chance of benefiting from all the features within the Amazon.

10-Step Checklist for an Amazon account audit

1. Review Account Health Metrics

Account Health Dashboard in Amazon is the starting point when auditing. This dashboard provides insights into:

• Order defect rate (ODR)
• Late shipment rate
• Policy violations

Actionable Tip: Any figure that seems to be below Amazon’s standard should be dealt with on the spot. For instance, handle unfavourable comments or modify your delivery to prevent delayed deliveries. It is also recommendable to check these metrics often since account suspensions or downgrades may occur due to poor performance.

2. Analyze Sales Performance

Examine your sales reports to identify:

• High-performing products
• Slow-moving inventory
• Seasonal trends

Tailor its reports to stock up their shelves and figure out new ways to market their products. There are such valuable tools as reporting features on Amazon Seller Central. Third, it can help to plan and run promotions since performance over time can be useful in understanding whether the customer base is more active at certain times of year or when certain products are bought most often.

3. Optimize Product Listings

Product listings are the backbone of your Amazon account. Check for:

• Clear and compelling product titles
• High-quality images
• Informative bullet points and descriptions
• Relevant keywords

Actionable Tip: Use Amazon’s A+ Content Manager to enhance your listings with rich media and detailed information. Ensure that every aspect of your listing provides value to the customer and answers potential questions, which can lead to higher conversion rates and customer satisfaction.

4. Evaluate Keyword Performance

Conduct a keyword audit to ensure your listings are optimised for search visibility. Tools like Helium 10 or Jungle Scout can help you:

• Identify high-performing keywords
• Replace underperforming keywords
• Stay updated on trending search terms

This will mean that more of your products appear in these searches, hence increasing their sales. It also helps you to match the trend of the market through regular keyword evaluation and make your listings more competitive.

5. Audit Advertising Campaigns

Amazon PPC campaigns are critical for driving traffic and sales. During your audit:

• Review ad performance metrics (ACoS, CTR, ROI)
• Pause underperforming ads
• Allocate budgets to high-performing campaigns

Actionable Tip: It might be worth thinking about further and running Paid Product Advertising, Partner Brands, and Ads and Promotional Displays for a more comprehensive marketing promotion. Continually adjusting the campaign means that the advertising cost is optimised to give the most value for the money spent with little waste.

6. Assess Inventory Management

Accurate stocking frees up inventory from stock out and overstocking. • Third Party, FBA fees, and storage cost

Efficient inventory management prevents stockouts and overstocking. Analyse:

• Inventory age
• Restock recommendations
• FBA fees and storage charges

Keep an eye on your inventory situations; better make use of the Amazon Inventory Performance Index (IPI). Also, the system has features that make it possible to receive automated alerts on low stock or old stock products so that timely action can be taken to ensure that the best sellers are always in the stores.

7. Monitor Customer Feedback and Reviews

Customer feedback is a goldmine of information. Regularly review:

• Product reviews for recurring issues
• Feedback scores to identify service gaps
• Negative comments and address them promptly

Actionable Tip: Purchasers can also be encouraged to review their exciting experiences with a company through the use of the Request a Review button found on Amazon. This, in turn, helps in boosting up the general rate to level and, at the same time, creates confidence in potential consumers regarding your company’s capability to satisfy their needs satisfactorily.

8. Ensure Compliance with Amazon Policies

Policy violations can lead to account suspensions. Verify that:

• Your listings meet Amazon’s content guidelines
• You adhere to pricing policies
• Your account complies with intellectual property rules

Actionable Tip: Periodically update you on the policy changes on Amazon in order to remain relevant. They also explain that staying informed can save you from policy changes. Your account is protected from such risks and penalties by knowing policies better.

9. Evaluate Fulfillment Processes

In order to achieve customer satisfaction, there is need to ensure efficient order fulfilment. Assess:

• Order processing times
• Shipping accuracy
• Return handling efficiency

Actionable Tip: When you are selling FBA products, you can track your FBA products using the FBA performance dashboard in the sellers central. A flawless fulfilment process thus cuts costs while also making the whole experience better for the end customer, hence more positive reviews and more business.

10. Track Competitor Performance

The knowledge of your competitors can give you a competitive advantage. Analyse:

• Pricing strategies
• Product offerings
• Marketing techniques

Actionable Tip: There is Keepa and CamelCamelCamel to have information about the prices set by a competitor and make changes to your strategy. Understand what your competitors are doing right, or wrong, to make better decisions in the market place and avoid being ousted.

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Benefits of Regular Amazon account audits

Performing regular audits offers several advantages:

• Improved Sales: Identifying and fixing listing or advertising issues can directly impact sales.
• Enhanced Customer Trust: Addressing negative feedback and maintaining compliance builds credibility.
• Cost Efficiency: Optimising inventory and ad spend reduces unnecessary costs.
• Sustained Growth: Regular audits keep your account aligned with Amazon’s best practices, ensuring long-term success.

These benefits underline the importance of consistent audits, providing sellers with the tools and insights needed to thrive in a competitive marketplace.

Practical Example: The Impact of an Audit

Consider a seller experiencing declining sales despite consistent ad spend. After performing an Amazon account audit, they discover:

• Poorly optimized product titles
• Underperforming keywords
• High ACoS in PPC campaigns

Through solving these problems, the seller enhances search positions and decreases the cost of per click and sale costs by a quarter during three months. This example shows that a proper and detailed audit always pays because it minimises the risks while maximising the opportunities.

Final Thoughts

An Amazon account audit is not a one-time activity but a continuous process that ensures your account’s health and growth. By following this 10-step checklist, you can identify areas for improvement, optimise your operations, and achieve better results on Amazon.

Thinking to amplify your Amazon account to a further level? Let our E-Commerce Account Audit specialists guide you from swiftspark.co on the right ways to improve your account and increase sales. To develop your custom recruitment solutions, call us today!

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